Clean beauty is mainly associated with beauty that deviates from the norm. These were the types that are linked to natural, organic, or green beauty. However, through its core, the clean beauty movement has no official definition. This is one of the reasons why several brands had taken it upon themselves to define clean beauty in accordance with their agendas.
Although there is no standard or exact definition of what clean beauty is, there were standards and criteria by which we can say if a product is indeed part of what we can call a clean beauty. Aside from that, there are many advantages that you can get if a product you are using is indeed referring to clean beauty cosmetics. One of these advantages is that it can be a great alternative from the traditional ones.
Here are the two main criteria of what is considered clean beauty:
It is made out of clean ingredients
Clean beauty basically means that you can use a specific product without risking your health. With that, it also means that this product is made out of clean and safe ingredients. Products that are free from toxicity, carcinogens, and any other disruptors are what constitutes a clean beauty product. Such products usually undergo several scientific studies and researches in order to attain their safety ratings.
Furthermore, a beauty brand that makes an effort to list all their product’s ingredients is most likely closer to the right path of clean beauty. However, it is certain that not all brands are really transparent about the ingredients used in their products. One example of the lack of transparency is when a beauty brand included “fragrance” as an ingredient. Basically, the fragrance is not an ingredient but an umbrella term where some companies hide other more ingredients of a product.
Another example of non-transparent and misleading labels are those products that use “natural” or “eco” to captivate the customer’s attention. Such an act was known as “greenwashing.”
What is Greenwashing?
Greenwashing usually causes inconsistency in some product’s labels. It occurs when a brand uses marketing and advertising to convey a false message stating that their product is suitable for their consumer and the environment. The greenwashing technique usually appeals to the conscious mind of their consumers who are concerned about health and sustainability.
Rather than implementing the practices in making non-toxic products, some brands lure the consumers without delivering what they have promised.
Does Clean Beauty Have to be Always Green?
Most often, people called clean beauty “green beauty.” For quite a long time, this vague definition has been thought that a clean beauty must always be plant-derived, eco-friendly, cruelty-free, and sustainably sourced.
Although cosmetic products can exhibit these characteristics, they can still contain toxic ingredients that are not good for your skin. Vice-versa, a beauty product can have safe ingredients yet may not be conventionally sourced. In this case, the ingredients of the product are considered clean since its non-toxic. However, it is not considered green.
Overcoming the challenges for a Clean Beauty
Switching to clean beauty products is not as easy as you think. It is not an overnight transition since you also need to choose what will be best for you.
First off, you need to start with the products you use for your head and face. In our everyday lives, we use a lot of products like shampoo, conditioner, and among many others, we use in our face and head alone. With that, we need to detox. As well as that, to make it less overwhelming, we must start with a little step.
In transitioning to clean beauty products, you may start with the products you use for your head and face. No one would like toxins seeping in their scalps or in the pores of their heads, so you may want to replace those products as soon as possible. Afterward, you can move on to the products you use for your body.
The second thing you should remember is to stick with one or two brands you really love. As a beginner, it will be much better to stick with a few brands that carry clean beauty products.
There are several resources out there that would help you understand the ingredients of the product. So, explore them and take a look at the product’s ingredients the next time you buy a product to a cosmetic shop. With this, you’ll be aware of what products contain clean beauty and which do not.